This brand is aimed directly at the video blogging community, known as vloggers. This culture of people is a community of diversity, they range in all ages and interests in life. They are also often in need of equipment to film with while they are not in their home studios. Based on this necessity I decided the main product being sold is a small flexible tripod for smartphones along with another small item that pertains to specific types of vloggers.
There are four different sub-vloggers I decided to call attention to: cooks, fashionistas, muscians, and nerds.
The design system is intended to convey a strong sense of personality of being loud, quirky, and confident.
Accompanying advertisements were included in order to sell the product, such as a magazine ad in Wired magazine (focused towards the nerd vlogger) a youtube banner ad and a landing page for a vlogger website. The later two have been animated in Keynote.